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Welcome to Softly Dressed (“we”, “our”, or “us”). We are committed to protecting your privacy while you shop our glamorous runway-inspired fashion collections, from Party Dresses to Extraordinary Everyday essentials. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website softlydressed.com.

1. Information We Collect

To provide our fashion-forward shopping experience, we collect:

  • Personal Information: When you make purchases (like those fabulous Heels or Earth Day specials), we collect your name, email, shipping address, payment details (processed securely), and phone number.
  • Style Preferences: Data about your browsing behavior on our collections (Activewear, Curve, Modest styles, etc.) to personalize your experience.
  • Technical Data: IP address, browser type, and device information to optimize our website for all fashionistas.
  • Communication Data: When you contact our team about your Mules order or Partywear questions.

2. How We Use Your Information

Your data helps us deliver that Softly Dressed magic:

  • Process your orders for Mini Dresses or Holiday Shop items
  • Provide customer support for your EDITS collection queries
  • Send style updates about new Maxi Dresses or Occasions wear (only if you opt-in)
  • Improve our website layout and product displays
  • Prevent fraud for high-value purchases like multiple Boots orders

3. Data Sharing & Disclosure

We value your trust and only share data when necessary:

  • Payment Processors: To complete transactions for your Sandals or Day Dresses
  • Shipping Partners: To deliver your Modest collection pieces worldwide (except restricted areas)
  • Legal Requirements: If required by law regarding your purchases
  • Business Transfers: In case of merger or acquisition

We never sell your personal style data to third parties.

4. Data Storage & Security

Your information is as protected as our premium Party Dresses:

  • Stored on secure servers with 256-bit SSL encryption (same as our payment system)
  • Payment details are tokenized—we never store full card numbers
  • Regular security audits to protect your Curve collection purchases
  • Data retention only as long as necessary for your Flat Shoes orders or legal requirements

5. Your Rights

You control your fashion data:

  • Access: Request details of your Midi Dress purchases
  • Correction: Update your shipping address for future Boots orders
  • Deletion: Ask us to remove your account (unless required for tax purposes)
  • Opt-Out: Unsubscribe from emails about new Earth Day collections
  • Complaints: Contact us at [email protected]

6. Cookies & Tracking

Like the perfect accessory, cookies enhance your experience:

  • Essential Cookies: For checkout functionality (those Party Dresses won’t wait!)
  • Preference Cookies: Remember your size selections across our Modest and Curve collections
  • Analytics Cookies: Understand how shoppers browse our Holiday Shop
  • Marketing Cookies: Show relevant ads for similar Day Dresses (you can opt-out)

Manage preferences via your browser settings or our cookie banner.

7. International Transfers

While we ship globally (except some Asian/remote areas), your data may be transferred internationally with proper safeguards.

8. Policy Updates

We may update this policy as our collections evolve. Significant changes will be announced like our new EDITS launches.

9. Contact Us

For privacy questions about your Activewear order or data rights:

Email: [email protected]
Address: 1015 Formula Lane, Dallas, US 75240

Thank you for trusting Softly Dressed with your style journey!